Munger, Bihar – 14 August 2025
RBS Industries, the parent company behind one of India’s growing women’s ethnic wear brands, today announced a significant brand update. Effective immediately, the company will operate under the new name TRINARI, replacing the former brand name TRINAARI.
The name change comes as a result of a legal trademark matter that required the brand to modify its spelling. While the adjustment is minimal, it ensures complete compliance with intellectual property regulations and allows the company to continue building its presence without restrictions.
“Our brand vision remains the same – to deliver exceptional ethnic fashion for women that blends tradition with contemporary style. The only change is in the name, from TRINAARI to TRINARI, which aligns better with our evolving brand identity and international aspirations, while also resolving a legal trademark requirement,” said Rishav Raj Choudhary, Founder of TRINARI.
The company reassures its customers, partners, and stakeholders that aside from the name update, there will be no changes to its product offerings, customer service standards, or operational processes. All legal rights, existing commitments, and brand values will continue seamlessly under the new name.
Customers can continue to shop the brand’s collections via its official website www.trinari.in and social media channels, where the updated name and logo have been implemented.
About TRINARI
Founded by RBS Industries, TRINARI is a premium women’s ethnic wear brand dedicated to celebrating India’s rich cultural heritage through its designs. The brand serves women across India and globally, offering a curated range of sarees, lehengas, gowns, and festive wear crafted with exquisite detailing and fine fabrics.
Media Contact:
RBS Industries
Email: support@trinari.in
Website: www.trinari.in
Hashtag: #SundarNariWithTrinari